With the competition among business today, it can be difficult to stand out from the crowd. A wonderful tool to help your business make a lasting impression is signage. Custom signs not only provide essential information but also serve as a powerful marketing technique for your company. Follow along to learn 10 ways to use signage as a marketing tool and expand your brand!
1. Signage for Brand Awareness & Recognition
Custom signs create a visual identity for your business, helping to establish brand recognition among your target audience. Well-designed, eye-catching, and strategically placed signs reinforce your brand message and increase its visibility. This will help customers remember your business and aid your customer foot traffic.
2. Differentiation and Competitive Advantage:
In a crowded marketplace, unique and eye-catching signage helps you differentiate yourself from competitors. By incorporating distinct design elements and compelling messages, you can capture attention and leave a lasting impression on potential customers. Work with a professional signage company that specializes in graphic design to make the vision for your sign come to life!
3. Call-to-Action, Promotions, & Giveaways:
Signage can also assist your business’s marketing efforts by advertising specific giveaways or promotions. Whether you decide to highlight a limited-time offer, promote a new product, or encourage potential customers to visit your website or social media sites, a well-crafted sign can become a very persuasive marketing tool for your business.
4. Consistency in Design:
When working with your custom sign designers, work with them to ensure your sign design will streamline the professionalism of your business and align with your overall brand identity including your logo, color palette, and fonts. Keeping a consistent design throughout your marketing endeavors will reinforce your brand recognition and build trust with your customers.
5. Captivating Visuals:
Use attention-grabbing graphics, high-quality images, and innovative design elements to make your signage visually appealing. Engaging visuals attract viewers and compel them to stop, take notice, and remember your business.
6. Compelling Messaging:
Craft concise and compelling messages that communicate your unique value proposition. Focus on the benefits customers can gain by engaging with your brand. Use clear and persuasive language that resonates with your target audience. Keeping your message clear and concise with pertinent information will guide your customers and support your business.
7. Incorporate Brand Storytelling:
Signage is a great way to tell your brand’s story with your audience. Share your mission, history, or inspiration behind your business. Sharing your story creates an emotional connection with customers and helps your brand stand out among the rest.
8. Strategic Placement:
Another fantastic way to take advantage of signage for marketing is strategically placing your signage. Consider the location and context when positioning your signs. Place them in high-traffic areas where your target audience is likely to see them. Tailor the messaging and design to the specific location to capture attention and generate interest.
9. Utilize Vehicle Wraps:
Extend your brand’s reach beyond your physical location by investing in vehicle wraps. Take advantage of the chance for 24/7, 365 advertising as your vehicle or fleet travels throughout your local community. This form of advertising captures attention, increases brand visibility, and reaches diverse audiences in various locations.
10. Track and Analyze Performance:
Monitor the performance of your signage campaigns to assess their effectiveness. Measure metrics such as foot traffic, inquiries, or online engagement resulting from your signage efforts. Use this data to refine your strategies and make informed marketing decisions.
Amplify Your Brand
Signage is a versatile marketing tool that goes beyond providing basic information for your business. By leveraging effective design, compelling messaging, and strategic placement, businesses can amplify their brand and stand out in a crowded marketplace. If you are ready to take your signage to the next level and watch as it elevates brand awareness, contact Shepard Signs to get started!
Contact Us
At Shepard Signs, we want to help you keep your signs vibrant and visible! With our well-equipped graphic design team, we will work with you to create or refresh custom indoor or outdoor signs to help your business thrive! Visit our website or contact us at 256-830-2204 to learn more about customizable signage, vehicle wraps, printing, and more!
Shepard Signs and Graphics is a family owned and operated business assisting with the signage, graphic design, and printing needs of Huntsville, Madison and the Tennessee Valley. We offer a variety of signs to meet any and all your signage, design or printing needs. Contact us!
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