Sporting Event Signage
When advertising for sporting events, it can be difficult to decide how to use signage and what type of sign you should choose for your event. Check out this ultimate guide to sporting event signage to ensure your event is a success!
Why You Need It
For any sporting event, signs are very important as they help guide, give information, and advertise! When planning for a golf, baseball, football, cheer, basketball, swimming, or other sporting event, having signs will help you promote the event to increase your turnout and fan satisfaction!
Promote Event
Your first order of business when thinking of signs for your event is to think about event promotion. Your advertisement will help those in your community learn about your event, know the date of the event, and provide attendees with any other pertinent information they may need. Want to get people there? You need promotional signs!
Guidance
Including guidance signs for your event is also crucial to assist with directional information for attendees. You should include signs with parking information, entrance and exit information, concessions information, as well as any updates and changes the day of the event. Informational and guidance signs also include restroom signs, emergency plan signs, and general directional signs.
Branding & Displaying Sponsors
Sporting signage can also assist with your event’s brand recognition. By creating custom, unified signs, your attendees will be more aware of your brand and be able to recognize your event immediately. Including your sponsors on sporting event signs is also a great way to advertise for their businesses while simultaneously advertising for the event. Your sponsors should feel appreciated and having their information on custom signs will do just that.
How to Use It
Although implementing sporting event signs is a great step, it is important to understand how to use the signs effectively. Check out these tips to ensure you utilize your sporting event signs in an effective, beneficial way.
Placement for Proper Guidance
Incorporating directional signs for guidance to your sporting event is crucial; however, it is even more important that these signs are placed in the right areas or spots. For example, the women’s restroom sign should be placed RIGHT outside the women’s restroom. Or, what if your seating section signs were misplaced? You can imagine the consequences of placing signs incorrectly.
Photo Opps & More
Using signs at sporting events can be great for further advertisement through potential attendee photo opportunities. Everyone loves a good photo opp! By designing and placing signage so that attendees want to take photos in front of it, you’re gaining free word-of-mouth and digital advertisement (as fans share their photos on social media) and increasing engagement with your event!
Another fantastic way to further promote sponsors and branding at your sporting event is to take advantage of idle moments such as advertising near food lines and restrooms. While customers are waiting in line, they’ll have a streamlined view of your signage.
You should also advertise before and after your event with branded material such as t-shirts, stickers, hats, and more. These materials act as moving ads as individuals wear them before, during, and after your event in and around your community.
Types
Last, you will need to determine the type of signage you would like for your event. Banners, vinyl wraps, flyers, and digital signs are just a few examples of signage for your upcoming sporting event. Banners are useful for displaying information about the event in a clear, eye-catching manner for advertising. Vinyl wraps can be made for large welcome signs to greet guests as they arrive. Flyers are another type of signage that can be distributed throughout your community before the event, but also can be passed out to sports attendees during your event. Digital signs are great to advertise helpful information about the event as well.
Reach Out to Us
Whatever your signage needs are for your sporting event. Be sure to contact Shepard Signs to help your event vision come to life.
Shepard Signs and Graphics is a family owned and operated business serving the sign, graphic design and printing needs of Huntsville, Madison and the Tennessee Valley. We offer a variety of signs to meet any and all your signage, design or printing needs. Contact us!
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