Effective signage placement plays a vital role in the success of any business. Not only do signs play a crucial role in directing customers to your business, but they also serve as a powerful marketing tool. By ensuring your signage is placed in the perfect spot, you can significantly improve brand visibility, reach, and customer foot traffic. That’s why we’ve put together a fantastic guide to master the art of signage placement to help you make the most of your signs! Keep reading to learn more! 

Benefits of Signage Placement 

Signage is a beneficial visual communication tool that helps capture the attention of your customers while conveying important messages to your target audience. To maximize its impact, you must carefully consider where and how you position your signs. Check out these reasons why strategic signage placement matters:

1. Enhancing Visibility: 

Placing your signs in high-traffic areas or areas with high footfall ensures maximum visibility and exposure. This helps increase brand recognition and attract potential customers. The more your sign is viewed, the better! 

2. Guiding Customers: 

Concise and clear directional signs help customers navigate your premises with ease. 

Clear and intuitive placement ensures a positive customer experience and prevents confusion or frustration while customers try to find your business or navigate through it. Whether you are creating a helpful directional sign for inside your office, or posting an outdoor sign, ensuring the messages are clear will bring your customers through your door easily! 

3. Targeting Specific Audience Segments: 

Understanding your target audience is crucial in determining where to position your signs. By identifying the places where your customers frequent and spend their time, you can optimize your signage placement to reach them effectively.

Factors to Consider for Effective Signage Placement

Next up on our list, is how to master the art of your signage placement! Let’s explore some key factors to consider when determining the optimal positioning for your custom signs:

1. Visibility and Readability: 

Ensure that your signs are easily visible and legible from a distance. Consider factors such as size, font choice, contrast, and color scheme to maximize readability. Take into account the surrounding environment, lighting conditions, and any potential obstructions that may affect visibility such as trees or buildings. Work with a custom signage company to ensure optimal sign visibility and readability. 

2. Targeted Locations: 

Take time to identify the areas where your signage will have the most impact. This may include storefronts, street corners, entrances, high-traffic corridors, waiting areas, or points of interest within your facility. Tailor your signage placement to guide customers and highlight key information.

3. Eye-Level Placement: 

Position your signs at eye level for optimal viewing. This ensures that they are easily noticed and read without causing strain or inconvenience to your audience. Consider the average eye level of your target audience, whether they are adults or children. Curate your signs for your customers! 

4. Directional Signage: 

If your business has multiple entrances, departments, or floors, invest in well-designed directional signs to help visitors navigate through your space effortlessly. Clear and concise arrows, symbols, and text will guide your customers, reducing confusion, frustration, and time while showing your professionalism and care for your visitors. 

5. Complementing Surroundings: 

Harmonize your signage with the architectural aesthetics and environment of your business location. Ensure that your signs blend well with the overall visual theme and style while still standing out to capture attention. With eye-grabbing signage that also fits with the overall area your business is located in, you can create a cohesive and professional look for your business and a great first impression! 

Contact Us

Strategic signage placement is an art that requires thoughtful consideration and planning. Take the time to ensure you are placing your signs in the perfect location for the best results for your business! Collaborate with a custom signage company so you can be certain your signs are vibrant, visible, concise, and located in the right place. 

At Shepard Signs, we want to help your sign visions come to life! With our well-equipped graphic design team, we will work with you to create or refresh custom indoor or outdoor signs to help your business thrive! Visit our website or contact us at 256-830-2204 to learn more about customizable signage, vehicle wraps, printing, and more! 

Who We Are

Shepard Signs and Graphics is a family owned and operated business assisting with the signage, graphic design, and printing needs of Huntsville, Madison and the Tennessee Valley. We offer a variety of signs to meet any and all your signage, design or printing needs. Contact us! 

Want to know more about us? Check us out here and be sure to follow us on Facebook and Instagram!