7 Powerful Summer Signage Tips to Boost Business & Avoid Mistakes
When summer rolls around, it’s not just the temperatures that rise—consumer activity does too. Whether it’s tourists exploring your city, families out for weekend shopping, or seasonal events bringing in foot traffic, summer is prime time for businesses to get noticed. And what better way to catch eyes than with vibrant, effective signage?
In this guide, we’ll cover seven must-know summer signage strategies to help promote your business while avoiding common pitfalls. We’ll also dive into crucial signage maintenance tips to ensure your displays stay bold and beautiful all season long.
Why Summer Signage Matters More Than You Think
Increased foot traffic, extended daylight hours, and community events make summer a prime season for promotions. But without attention-grabbing signs, potential customers could walk right by. The right signage can:
- Enhance brand visibility
- Increase impulse foot traffic
- Announce promotions or events
- Build brand consistency
- Direct customers through outdoor setups or seasonal layouts
1. Use Bold, Summer-Friendly Colors
Bright colors like yellow, turquoise, and coral naturally grab attention in summer. These colors pop in sunlight and evoke warm, inviting vibes. But always be sure to balance brightness with readability—especially from a distance.
Pro Tip:
Use high-contrast color combinations (like navy on yellow) for maximum visibility and legibility.
2. Highlight Seasonal Promotions
Is your business offering summer specials, clearance events, or limited-time services? Signage is the best way to communicate these offers fast. Use lawn signs, window decals, and sidewalk boards to create a buzz.
Consider:
- “Summer Sale: Up to 50% Off”
- “Beat the Heat – Free A/C Check!”
- “July Only – Buy One, Get One Free!”
3. Go Big with Banners and Outdoor Signs
Banners, feather flags, and sandwich boards are ideal for summer signage. They’re cost-effective, weather-resistant, and make a big impression outdoors. Set them up at high-traffic intersections or near your storefront to attract passing drivers and pedestrians.
Tip:
Make sure your banners are made from UV-resistant materials to prevent fading.
4. Keep Your Signage Cool (Literally)
Heat can do serious damage to signs, especially in southern climates like Alabama. Warping, fading, and cracking are common in poorly maintained signs.
Maintenance Tips:
- Regularly wipe down signage to remove dust and debris.
- Store temporary signs indoors when not in use.
- Apply protective coatings to shield against UV rays.
5. Light It Up—Even After Sunset
With summer festivals and late-night shopping events, your signage should work just as hard at night. Add LED backlighting or spotlighting to outdoor signs to keep them shining.
Smart Options:
- Solar-powered LED sign lights
- Motion-sensor lights for nighttime foot traffic
- Illuminated sign boxes for 24/7 visibility
6. Don’t Forget About Permits
Municipal regulations vary widely when it comes to outdoor signage. Some cities limit the size or placement of signs, while others require permits for temporary displays.
Before You Install:
- Check with your local zoning office or city hall.
- Work with a signage expert familiar with local regulations (like Shepard Signs in Huntsville).
7. Regularly Inspect and Refresh Your Signage
Your sign is your first impression. Faded, cracked, or outdated signage tells customers you don’t sweat the details. Make it a monthly habit to inspect your signs for wear and tear—and update outdated messaging.
Questions to Ask Yourself:
- Is the sign color still vibrant?
- Are all bulbs or lighting elements functional?
- Are there any cracks, warping, or rust?
Frequently Asked Questions (FAQs)
Q: What’s the best material for outdoor summer signage?
A: Aluminum, PVC, and coroplast are top picks for their durability and weather resistance. For banners, go with UV-protected vinyl to prevent fading.
Q: How long does it take to create custom signage?
A: Turnaround times depend on the complexity of your sign. Simple yard signs can be ready in 2–3 days, while more complex LED or dimensional signs may take 1–2 weeks.
Q: Can you help with both design and installation?
A: Absolutely! Shepard Signs offers full-service signage—from creative design and fabrication to professional installation.
Q: Do I need a permit for my outdoor sign in Huntsville, AL?
A: Some signage types require city approval, especially larger displays or those placed near roads. We can help you navigate the permitting process to ensure compliance.
Contact Us
As you prepare to make the most of summer foot traffic, don’t underestimate the power of custom signage. Whether you’re promoting seasonal specials, launching a new product, or refreshing your storefront’s look, the right signs can attract more customers and keep your business shining all summer long.
Contact Shepard Signs in Huntsville, AL, today to explore signage solutions that fit your summer strategy and brand personality. We proudly serve the entire Tennessee Valley with custom signs, expert design, and quality craftsmanship.
Shepard Signs is a family owned and operated business in Huntsville, AL. We’re proud to serve the signage needs of our neighbors with honesty, skill, and Southern hospitality. Give us a call at 256-830-2204 or shoot us an email at [email protected] to get started!
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