Does your business have an office? Do you rely on signage of any kind to direct customers on where to go to find you? Whether you’re not sure if you need premium signage or it’s already on your to-do list, you still need to know how having premium, well made signs can boost your bottom line.
What Kind of Sign Do I Need?
When it comes to signs, there is such a thing as the right sign for your business or organization. If you’re looking for a sign, it should fall into these categories:
- A BOLD sign that shows your customers who you are and where your business is located.
- A sign with a wow factor that will add impact to your lobby or conference room.
- A sign that will make customers choose you over your competitors.
- A sign that not only looks great, but enhances your company’s brand and image.
How Will Signage Boost My Bottom Line?
In any of these cases, choosing to go with beautiful, well made signage is an important factor to consider. Listed below are four ways premium signage can boost your bottom line.
- Promotes Your Business
Premium signage provides greater opportunity for promoting your business. A sign that acts as a true centerpiece in your office (or outside your building) is not only impressive in the eyes of your customers when they’re in your place of business, but it also gives you a chance to promote your business online! When it comes to social media, eye-catching visuals command the most attention.
A well-designed sign not only turns heads, but gives your clients a reason to share your business with their friends and family online. This is known as word-of-mouth marketing. It’s free and can be a powerful advertising tool for any business! Make sure you give your customers a great sign for potential photo opportunities!
- Makes You Memorable
Premium signage helps make your brand memorable. When you think about major international brands such as McDonald’s or Apple, part of what made them successful is the attention to their specific brand and the quality and/ or availability of the product(s) they have to offer. These companies are permanently stamped in global consciousness for this reason, and your company can benefit by using the same thinking process.
If you have a bold, memorable brand which is aesthetically striking, using cheaper materials can sometimes take away from the brand image you’re trying to build and compromise the perceived value that potential clients might have about your products and services. A premium sign, made with the right materials, should elevate your brand and show people your business provides a quality product or service.
- Helps You Stand Out
Premium signage helps you stand out. A standard sign serves an important purpose. It indicates who you are, and in some cases is even required by your building or landlord. So why get a premium sign when you can get something that simply “does the job”? One big reason: your competition.
There are many businesses out there. Generating interest and building trust can be a long-term process when you’re first starting out. One of the most straightforward and immediate ways you can get your business to stand out is with eye-catching signage that looks better than your competitors’.
- Lasts Longer
Premium signage physically lasts longer. We’ve all heard the saying, “you get what you pay for.” A standard sign works for many businesses, and that’s a great thing! But sometimes, when costs are cut too much, and the right material is not provided based on your business’s image and needs, cheaper signs can fade or rust more quickly than anticipated.
When it comes to premium signs, “quality” doesn’t just mean it looks great for the first few weeks. It means it will continue to look great, year after year, with little upkeep.
What’s next?
If your business or organization’s signage is lacking, or you feel your competitors’ signs or overall appearance is better than yours, call the professional sign experts at Shepard Signs and Graphics.
Remember, you only get one chance to make a great first impression! premium signage boosts your bottom line premium signage boosts your bottom line premium signage boosts your bottom line premium signage
