From storefront signs to directional and pricing signs, making sure your customers can find and navigate your business is crucial to success. Retail store signs are all about visual representation and providing information and direction to both your customer base and potential customers. You are informing them about your store, office, services, pricing and many other things. Read on to learn about how we can help craft custom signs for your retail business. We specialize in both indoor and outdoor custom signs in the Huntsville area!
Reasons to Invest in Custom Signs
Signs Attract Customers:
Your retail signs can be like a huge megaphone, telling of your existence to the community. Great signs generate interest, but maybe best of all, great retail signage will help potential customers locate your store in a strip center, plaza, or mall. If they can find you, they can shop in your store and spend money with you.
Communicate With Customers:
Retail store signs are one of your main lines of communication. This is often the first way your customers hear from you, whether you realize it or not. Perhaps you have news to share, sales to announce, or new products to celebrate and advertise. Your exterior signage is on the frontlines of communication.
But even interior signs can extend vital, persuasive information to your clientele. This is how you make your customer base feel involved. When they are in-the-know, they’re likely to return. They love hearing about upcoming products, services, sales, giveaways, store events, and more.
Brand Recognition:
Finally, we can’t forget about the importance of signs in marketing. Brand recognition isn’t usually about short-term gains. This is about your long-term image. The value is in creating a positive and lasting impression. Banners, billboards, and store signs are all players in your store’s marketing campaigns. The better your signs look, the more likely people are to remember them and when they need your product or service, they’ll think of you first.
Examples of Retail Signs
Informational Signage:
Informational signs may be found on the exterior and/or interior of your business. These retail store signs are about organization, directions, and wayfinding. This type of signage is also a great way to let customers know about a store app, curbside pickup, sales, and other important information. Customers feel comfortable navigating in and around your space. They find what they need and are likely to return in the future.
ADA Compliance and Accessibility:
Don’t forget about compliant signs (bathrooms, exits, fitting rooms, accessibility, etc.). Depending on the age of your business, and the number of individuals you employ, you may be legally required to comply with the standards set in the ADA’s Public Accommodations and Commercial Facilities (Title III).
Branded Signs:
The more that eyes land on your logo and brand messaging, the more it becomes ingrained in customer minds. When people enter your store, do they examine what they’re walking into? Floor mat signage is just as important as the graphics on your glass storefront windows and doors. Give them a dose of what you’re about – head to toe!
Seasonal Signs:
Decorate for the holidays and make things more festive! This type of signage really invites the seasonal crowds to explore your decor, attire, and gifting options. Don’t miss out on this opportunity to connect with your customers. They have shopping on the brain. Tis the season, right? It’s a wonderful way to establish new customer relationships, too.
Need Custom Signs in the Huntsville area?
Contact Shepard Signs and Graphics for all your retail store sign needs. View pictures of some of our sign work on the outdoor sign gallery page of our website!
Shepard Signs and Graphics is Huntsville, Madison and the Tennessee Valley’s one stop shop for retail signs. Our graphic design team takes the guesswork out of any of your retail signage needs. We design, create, and install custom signs for businesses across the Southeast, and we can’t wait to work with you! We are a locally, family owned business. Contact us today!
