When the spring season blossoms, May becomes a month filled with outdoor events like festivals, markets, and various community gatherings. To ensure these events are successful, effective advertising is essential, and outdoor signage plays a critical role in this success. Here are some tips to maximize the impact of your outdoor event signage:
1. Be Bold with Your Banners
Large, bold banners are impossible to miss. Use vibrant colors and large text to grab attention from a distance. Ensure the name of your event is prominent along with key details like dates and times. Weather-resistant materials will ensure your message stays clear through any spring showers.
2. Directional Signage for Convenience
Help attendees navigate your event smoothly with clear directional signage. Arrows and maps can guide them to parking, entrances, exits, restrooms, and key attractions. Consistent design elements across your signage can create a cohesive look that enhances the overall experience.
3. Feather Flags for a Festive Flair
Feather flags lined up or placed at strategic points can be both decorative and informative. They flutter in the wind, creating movement that draws the eye, and they’re excellent for branding and wayfinding. A tip is to use them in multiples for a striking visual effect.
4. A-Frames for Street-Side Promotion
A-Frame signs are perfect for sidewalks and paths where you want to encourage foot traffic towards your event. They’re portable and can be updated with interchangeable signs for different stages or days of your event.
5. Digital Displays for Dynamic Messaging
If your budget allows, digital displays can offer real-time information and can be changed quickly to highlight upcoming performances or special offers. These high-tech options can really elevate the attendee experience and give your event a modern edge.
6. Custom Canopy Tents for Brand Visibility
Custom canopy tents do more than provide shelter; they’re an advertising opportunity. Branded tents can serve as information centers, merchandising booths, or food stations and make it easy for attendees to identify specific areas while reinforcing event branding.
7. Environmentally Friendly Options
Sustainability is increasingly important to consumers. Consider using eco-friendly materials for your signage like bamboo, recycled plastics, or biodegradable coroplast. This not only reduces environmental impact but also can boost the image of your event.
8. Interactive Signage to Engage Attendees
Interactive signage can serve as a fun photo-op and a way to engage your participants. Think about including a cut-out standee or a hashtag for social media sharing. This invites attendees to create and share content that promotes your event organically.
9. Local Sponsorships and Partnerships
Collaborating with local businesses on signage can help reduce costs and increase promotional reach. Feature sponsors on your signs or create co-branded marketing materials that benefit both parties.
10. Check Regulations and Permissions
Before investing in signage, make sure you’re aware of any local regulations regarding outdoor advertising. Obtain all necessary permissions to avoid last-minute hiccups that could derail your advertising strategy.
In conclusion, your outdoor event signage should be as lively and engaging as the event itself. These tips will help you create signage that not only informs and directs but also excites and attracts. Remember, a well-signposted event is often a well-attended one, so put thoughtful planning into your signs and watch your May festival, market, or event flourish!
Contact Us
As nature comes to life this spring, let your business reflect the same vibrancy. Embrace creative spring signage this season and captivate your audience while making a memorable impression. Give us a call to help your signage thrive this spring!
At Shepard Signs, we want to help your sign visions come to life! With our well-equipped graphic design team, we will work with you to create or refresh custom indoor or outdoor signs to help your business thrive! Visit our website or contact us at 2568302204 to learn more about customizable signage, vehicle wraps, printing, and more!
Who We Are
Shepard Signs and Graphics is a family owned and operated business assisting with the signage, graphic design, and printing needs of Huntsville, Madison and the Tennessee Valley. We offer a variety of signs to meet any and all your signage, design or printing needs. Contact us!
Want to know more about us? Check us out here and be sure to follow us on Facebook and
