Signage Resolutions
As a new year unfolds, businesses need to evaluate their strategies and find ways to stay ahead of the competition. One often overlooked aspect is signage – an essential tool for attracting customers and enhancing brand image. In 2024, consider setting some signage resolutions to give your business a fresh and appealing look. Here are a few ways you can enhance your business’s image through effective signage this year.
1. Upgrade Your Outdoor Signage
The first resolution on your list should be to upgrade your outdoor signage. It’s the face of your business that greets potential customers driving or walking by. Make sure your sign is clear, visually appealing, and reflective of your brand identity. Consider incorporating modern elements like LED lights to catch attention, especially during evening hours. A well-designed and professional outdoor sign not only attracts passersby but also signals trust and credibility.
2. Revamp Your Indoor Signage
While outdoor signage grabs attention, indoor signage plays a crucial role in guiding customers within your premises. Assess the effectiveness of your existing indoor signs and make necessary improvements. Invest in directional signs, informative displays, and eye-catching posters to engage with customers throughout their journey inside your business. High-quality indoor signage contributes to a positive customer experience and reinforces your brand message.
3. Optimize Sign Placement
Another vital resolution is to review the placement of your signs. Ensure they are strategically positioned to maximize visibility and effectiveness. Your outdoor sign should be easily visible from a distance without any obstructions. For indoor signage, consider placing them where customers are most likely to notice and interact with them. Additionally, evaluate the height and angle of your signs to guarantee optimal readability.
4. Maintain Consistency Across Signage
Consistency is key when it comes to branding. It conveys a sense of professionalism and helps customers identify and remember your business. Therefore, ensure consistency across all your signage elements. Use consistent colors, fonts, logos, and design styles that align with your overall brand identity. This ensures that your signage reinforces your brand image consistently, regardless of whether it’s placed indoors or outdoors.
5. Emphasize Accessibility
Inclusivity and accessibility are essential considerations for any business. Make it a resolution to ensure your signage is easy to read and understand for everyone, including individuals with visual impairments or language barriers. Incorporate braille signs, clear typography, and simple language wherever applicable. By prioritizing accessibility, you not only improve customer experience but also demonstrate your commitment to inclusivity.
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By setting these signage resolutions and actively working towards achieving them in 2024, you can significantly enhance your business’s image and appeal to a wider audience. Start the new year on a positive note by giving your business’s signage the attention it deserves – your customers will surely take notice!
At Shepard Signs, we want to help your sign visions come to life! With our well-equipped graphic design team, we will work with you to create or refresh custom indoor or outdoor signs to help your business thrive! Visit our website or contact us at 256-830-2204 to learn more about customizable signage, vehicle wraps, printing, and more!
Who We Are
Shepard Signs and Graphics is a family owned and operated business assisting with the signage, graphic design, and printing needs of Huntsville, Madison and the Tennessee Valley. We offer a variety of signs to meet any and all your signage, design or printing needs. Contact us!
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