When designing your company’s sign, there are some must-do’s and some definite don’t-do’s to ensure your sign is attractive and eye-catching. Meshing creative and catchy graphics and slogans with necessary helpful information while maintaining an attractive sign can be a tricky task. With the tips in this article, you’ll learn the do’s and don’ts of advertising with signs.
Do’s
Browse the Market
The first step in developing the perfect sign for your business is choosing the right sign developer. Before making a decision, be sure to browse the market for pricing, installation fees, and experience. Running a business is expensive, so finding the right price for advertisement is very important. The last thing to check for is the company’s experience with sign making. Be sure to choose a company that has experience in graphic design to ensure your vision will come to life.
Color Scheme
The next must-do is to ensure you have a color scheme that flows. Making sure your company’s brand flows seamlessly with a custom and consistent color scheme is a perfect way to increase your business’s professionalism and brand recognition.
Spacing and Typography
Along the lines of color scheme, spacing and typography within your sign is another thing you have to think about when designing your sign. Typography means the fonts you use, and choosing a font for your sign can be difficult. That’s why choosing a company with graphic design experience is crucial! Spacing and typography are small details that will make such a big impact on the way your signage will affect clients’ mindsets about doing business with you.
Don’ts
Information Overload
Don’t overcrowd your sign with information. Keep it simple, and include the most pertinent information to promote your business. Less is more when it comes to sign-making!
Restaurant Signs
With restaurant signs, it can be very easy to quickly overcrowd your menu with details for each item. When it comes to designing the perfect menu, keep it simple.
Real Estate Signage
Real estate signs are a great way to advertise new homes, prices, open houses, and more! With these types of signs comes lots of information. Only include the necessary information such as contact information, prices, neighborhoods, and pertinent dates and times.
Location
Choosing the right place to put your signage is just as important as the way your sign looks! When placing an outdoor sign, ensure that the sign is not hidden by foliage. Check for road and foot traffic to ensure that your sign will be viewed by your customers to add to your business’s success.
Directional Signs
With directional signs, be sure to place these signs where your customers and clients can easily find them to get around in your office or store. Directional signs need to be placed in an appropriate location to serve their purpose for your customers.
Contact Us
When searching for the perfect sign maker to bring your business vision to life, DO contact Shepard Signs to feel confident in fulfilling your business’s dreams! With our keen eye for graphic design, our artistic abilities, and our experience in sign-making, printing, and installing, we are the ones to call!
Shepard Signs and Graphics is a family owned and operated business serving the sign design and printing needs of Huntsville, Madison and the Tennessee Valley. We offer a variety of signs to surpass any and all your signage dreams! Want to know more about us? Check us out here and be sure to follow us on Facebook and Instagram! advertising with signs advertising with signs advertising with signs advertising with signs advertising with signs advertising with signs
